Sewa Sarthak Kalyan Samiti is actively working on this project for the government and helping artisans to get the credibility in the market and to start their own production house. We are specifically working with rural women because according to us they are the most under-served category and they have different and unique art skills, hence we are helping women to market their work and helping them to set up the business. We help them to create their own identity (Pehchan)
The Government of India has launched a scheme named Ambedkar Hastshilp Vikas Yojana (AHVY) in the year 2001-2002. With a view to mobilizing the artisans into Self Help Groups thrift and credit, training of Self Help Groups on various aspects of forming and running the community business enterprises for self-sustainability of artisans. The key features of the Yojana are as follows:-
• Design & Technology Upgradation
• Human Resource Development
• Direct Benefit to Artisans
• Infrastructure and Technology Support
• Research and Development
• Marketing Support & Services
Handicrafts constitute an important segment of the de-centralized/unorganized sector of our economy. It is mainly rural-based, having reach in a backward and inaccessible area. Originally, started as a part-time activity in rural areas, it has now transformed into a flourishing economic activity due to significant market demand over the years. Handicrafts have big potential as they hold the key for sustaining not only the existing set of millions of artisans spread over the length and breadth of the country.
During this current financial year (2019-20), the Government has taken initiative to organize a campaign to educate cluster artisans about the scope of a producer company, its importance for long-term sustainable business development for the cluster. It also motivates the prospective artisans to form producer companies in various cluster areas across the country. As of now, the Government has identified and adopted 90 clusters across the country which will also cover aspirational districts, women clusters, weaker sections, and clusters with good export potential. The objective is to convert these clusters within 3 years of time by ensuring the independence of the self-help groups/artisans of these clusters. The Government of India has also organized Hastkala Sahyog Shivirs at more than 300 places all across the country for providing Aadhaar linked Pahchan card, marketing support facility, facilitating to artisans through Mudra loan and enrolment of artisans under Pradhan Mantri Jeevan Jyoti Bima Yojana, Pradhan Mantri Suraksha Bima Yojana and Aam Aadmi Bima Yojana for the welfare of artisans during the Hastkala Sahyog Shivirs.